Download Best Landing Pages Examples Design That Convert Like Mad!

This is how we start;

A great looking and professional landing page is likely to increase your conversion rates while a bad one will reduce them.

(It seems really straightforward, right?) You may have heard something similar before; but just what does it mean for a landing page to be polished and professional? What is this magical x-factor for conversions that makes extraordinary marketers different from others?

With these questions, we are going to show some of the best landing pages examples for you to inspire your next creation. Take off with their most intelligent, sleekest and sharpest elements as what you swipe file.

Throughout we’ll be providing an Unbounce-certified view of what makes each page so darn good - and how they could be better sometimes too. (By the way, most of these samples of landing pages were actually built using Unbounce as well). Let’s do this!

One major question then arises: how do we convince visitors that our website deserves their attention? There are many factors needed by an outstanding design in a landing page over which achieving the “best” version depends on your goal for the page itself.

Over a hundred website landing page examples themes and templates are accessible on Hubspot.

It is crucial to understand the components that make a good landing page if you want to improve yours. This article discusses the ways to develop an effective landing page, and presents examples of my best landing pages for you to see and use their tricks in your own projects.

The best part is that you can use HubSpot’s free content tools to create your own website right from scratch with many customization options available which will help you put anything into your website that is relevant to your brand.

Landing pages that works

Industries vary in their conversion rate from 2.35% on average (though there is no sense of what’s the norm).

Nonetheless, amazing landing pages can push this number as high as 5.31% or more according to a research by WordStream.

The most interesting part? You can have over 30 pages with them and still generate 7 times more leads than sites with less than 10 – If you needed proof about how powerful an effective landing page is, here it is!

So how should a landing page be?

Before looking at some of the examples, it’s worth mentioning some of the attributes shared by most successful landing pages. (Can’t wait to see some great examples of good landing pages? Just go straight to the best landing page examples).

High-Converting Landing Pages – The Basics

1. Utilize Content Management Software (CMS):
Creating a landing page from scratch is possible, but it's more efficient to use CMS tools with built-in landing page builders. These platforms offer pre-designed templates and drag-and-drop functionality, streamlining the process.

2. Clear Value Statement:
Place a clear, succinct value statement above the fold so visitors immediately understand what the page offers. Your main headline should match the ad, email, or CTA that directed them to the page for a seamless experience.

3. Social Proof & Testimonials:
Include testimonials and evidence based on social proof to back up your claims. People trust the experiences of others, making this a critical component of a high-converting page.

4. Singular Offer & CTA:
Focus on one offer per landing page. Ensure that there's a solitary, prominent call-to-action (CTA) to reduce confusion and enhance clarity.

5. Conversion-Centered Design:
Make your CTA stand out by using a conversion-centered design. Use whitespace, color contrast, and directional cues (arrows, lines, etc.) to draw attention to the action you want visitors to take.

6. Attention-Grabbing Headlines:
Create headlines with fewer than 10 words that clearly convey what visitors can expect. Use specific numbers, action-oriented words, and emotional triggers to increase engagement.

Pro Tip: Great headlines evoke emotions. For example, instead of generic statements, use emotional appeals like "Master Time Management" to spark interest.

7. A/B Testing

Continuously monitor what is working on your landing page with regular check-ups.

A/B testing compares two styles of web pages with the same web address. One style is shown to some visitors while others see the alternative. By evaluating performances on each version, you will be able to identify which one works best.

Make sure you always attract crowds by making minor changes on your page constantly. If there is something wrong with your landing pages, A/B testing can assist in diagnosing and finding solutions.

To determine where users are facing challenges in this context, employ good tools. For instance, our Marketing Hub and Content Hub enable you to A/B test landing pages.

Marketing analytics allow for contextualization. It unearths more information about your audience and how your landing page fits into your overall marketing activities — which can help create relevant A/B tests or continue fine-tuning the page.

Pro tip: Should there be multiple language versions of your page, our software allows you to conduct a test for each language version separately.

Best Landing Pages Examples Design

1. Shopify

Shopify’s seller trial landing page like several others in this post, keeps it simple. It’s not too text-heavy but still persuades users by noting some key points about its top-notch product.

Visitors come away knowing that Shopify is an all-in-one platform that is easy to use and trusted by many.

Why This Landing Page Works

The clean interface: For instance, the user oriented headline comprises just a couple of words while the page relies on simple graphics and brief paragraphs to communicate the details of the trial and its advantages.
Concise CTA: You only need to fill in few field boxes before you can start off selling online with their tool.
What Could Be Improved

Emphasizing security: The last column states that it is safe but does not explain why. Instead, it mentions over one million businesses that use it. A few words which speak to site security would improve this part because the number of vendors is already mentioned above at the top of the page. Moreover, such would alleviate any concern regarding security for visitors.

Why This Landing Page Works

Use of color: Great Jones’ site is colorful, just like its cookware. The use of bold colors quickly draws visitors in and makes the cookware stand out.
Prominent CTA: You can’t miss the $10 Off coupon. Who wouldn’t want a discount on these gorgeous pots?

What Could Be Improved

Rollover descriptions: With so many pans and utensils pictured at once, it would be great if users had the ability to view the name of the item. That way, they could find it easier on the site when they’re ready to buy.

2. Muzzle

The silence on-screen notifications Mac app, Muzzle, thrives in this show-and-tell approach that it uses in their otherwise simple looking landing.

Landing pages help users determine if your product or service is worth their time and energy.

What better way to clearly and straightforwardly communicate your value proposition than by confronting visitors with the actual problem that your app solves?

Reasons That Make This Landing Page Work

It was better if visitors saw the ma-inatenous notifications shown at the upper left hand corner of the screen; these notifications are displayed quickly, one after another. This animation is not only funny but also demonstrates how useful this application could be without any extensive descriptions.
Cohesive visual experience: On this page, even the text color is a light gray which replicates what the item does.

Areas for Improvement

Could be hard to read: While being able to imitate its function through a subtle gray on a white backdrop can sometimes lead to being difficult for some people to read.

Landing Page Best Practices

How to Extract High Returns from Your Landing Page [Expert and Verified Tips]

Understanding the Importance of Landing Pages
- As a marketer, I know the significance of landing pages. When an ad is clicked, a landing page can be the official page visited by visitors.
- It can also be the page that follows after a call-to-action button or serve as the homepage of a website.
Employ HubSpot’s AI Campaign Assistant for Landing Page Copy
- No matter how my audience “lands” on a landing page, it persuades them to convert into leads or customers. Thus, landing pages are important elements in every business’ digital marketing strategy.

Landing Page Best Practices

Put up a headline that speaks about what customers stand to gain.
Choose an image that shows what they will get.
Place lead form above the fold.
Offer something relevant.
Only request information you require.
Eliminate all navigation tools.
Make your page responsive.
Optimize for search engine indexation.

Note: Always remember this: You need a thank-you page too.

Landing Page Structure

Most times, design means creativity in terms of colors and beautiful pictures. For us, design should go beyond these superficial aspects to encompass functionality and directionality associated with landing pages.
So, in order to develop a well-designed landing page, it is necessary to engage both right and left hemispheres of your brain. However, what I am trying to say is that you still need beautiful pictures and nice colors to turn your visitors into sales. So when it comes down to it, we’ll discuss how to incorporate all those things above.
The happy news is you need not be too imaginative here. Landing pages have similar structures because they work, as repeatedly demonstrated.
You can incorporate your originality through logos and pictures, but you must remain with a landing page arrangement that is familiar to people.

A Good Landing Page Contains Five Elements:

Attention-grabbing headline.
Appropriate image relatable to your target audience.
A lead form above the page fold where visitors’ information can be collected.
A call to action that is imperative and persuasive.
Content and description urging your visitors to fill out your form.

Is it possible for your landing page to have more than this? Definitely. (Consider social share buttons which your visitors may use to promote your offer). This is simply the bare minimum.
To determine how much you need to put in, you need to know your audience as well as their source and stage of the buying cycle. The best practice is to have the exact amount of information you require for conversions.

Landing Page Layout

Believe me, you shouldn’t expect many people to peruse through each word of your beautifully crafted content. They simply scan and extract what they need. Your responsibility is to ensure that visitors do not miss out on anything vital.
Keep all essential details above the fold so that visitors do not have to scroll down for them.
Do a blink test on your page. Meaning within a blink-span (one blink takes less than five seconds), a visitor gets the main message.
Use white (or non-favorable) space to maintain focus among readers and also help them understand what you mean by your text.
Write in bullets with short paragraphs to make it simple for your audience to comprehensively read through everything.

Landing Page Colors

Establishments of your landing page designs, including various colors, should resemble those of your website.
The goal is to establish an enduring relationship between long-term visitors, which means continuous recognition of your brand color and unique style.
The more they know you, the more likely they will trust in what you have to offer, thus getting them to do what you want becomes simple.
On sections that require visibility—such as the CTA button—alternate colors should be adopted for contrast.

Landing Page Images

The image located on your initial web page is the foremost item that individuals first notice, and because people process images much more quickly than words, this sets the amount of their entire experience.

To choose the best image, ask these questions:

Who do I want to reach?
What is their appearance like?
How old are they? What do they wear? What hobbies do they have?

Image Guidance:

People naturally follow visual cues. If you want visitors to focus on your form, try using an image that directs their attention toward it—like someone pointing or gazing in that direction.

Call-to-Action (CTA)

The design and copy of your CTA should be so engaging that visitors can’t help but click. When thinking about your CTA, both the button and the copy matter.

CTA Tips:

Make it pop – Use vibrant, contrasting colors for the button.
Focus on benefits – Your CTA copy should highlight what's in it for the visitor.
Keep it short – Use five words or less.
Use action verbs – Be direct with words like "Get," "Download," "Click."
Make it stand out – The button should be big enough to catch the eye and placed where readers naturally look.
Give it breathing room – Use negative space around your CTA to avoid clutter.

Testing: Don’t forget to A/B test everything—color, copy, shape, placement. Testing is key to finding what works best.

Mobile Landing Pages

With over half of all web traffic coming from mobile devices, your landing page must work seamlessly on phones and tablets. A responsive design ensures everyone has a smooth experience, no matter what device they’re using.

Landing Page Copywriting Tips

Hit the Key Points
- Your copy should cover essentials: the pain point, the solution, the features, the benefits, and proof that it works.
Address Objections Before They Arise
- Think ahead about what might stop someone from converting. Address these concerns in your copy.
Build Trust
- Be real. Write like you’re talking to a customer, not a robot. Include stats, case studies, and relatable stories.
Use Click Triggers
- Place little "nudges" next to your CTA, such as money-back guarantees, easy unsubscribe options, or customer success quotes.

Landing Page Metrics to Track

Page visits – How many people are checking out your page?
Traffic sources – Where are visitors coming from?
Submission rate – How many visitors complete your form?
Contacts – How many leads are you generating?
Heat mapping – Where are people scrolling or clicking?
Bounce rate – Are visitors leaving immediately?
Form abandonment – Are visitors starting your form but not completing it?

How to Make Your Landing Pages More Effective

Optimize Your Page – Improve imagery, copy, keywords, or the user experience.
Present an Amazing Offer – Your offer should solve a real pain point and stand out.
Speed Up Load Time – A delay of just one second can drop conversions by 7%.
Align with the Buyer’s Journey – Tailor your copy to match where visitors are in the buying process.
Create a Clear Path to Conversion – Use directional cues like arrows or anchor text.
Use Scarcity & Video to Boost Conversions – Scarcity, like a countdown timer, can drive action. Adding video can also boost conversions.

Lead Nurturing After Conversion

Don’t forget about leads once they convert! Optimize your thank-you page, send follow-up emails, and keep nurturing the relationship.

By following these best practices, you’ll be well on your way to creating a high-converting landing page that turns visitors into leads!